MAC Cosmetic's Instagram account is one of our go-to feeds during fashion week.
Bursting with tons of beauty inspiration and backstage goss' from the shows, the make-up brand have been quick to share it all.
But one photograph in particular has attracted a lot of attention. And it's gone completely viral, gaining over 35,000 comments to date.
MAC found themselves under attack from some terrible and racially abusive comments, after they shared a close-up photograph of a model wearing one of their lipstick shades.
The model in question, named Aamito Stacie Lagum, walked the runway during the Ohne Titel show at New York Fashion Week.
MAC, naturally, wanted to showcase their gorgeous lacquer on the beautiful model that was sporting it, captioning their picture, 'Royal romance at @ohnetitelny #AW16. #MACBackstage #NYFW.'
One lengthy comment included the line, 'Black women will never be as beautiful as white women...'
The comments section of the Insta-snap was suddenly flooded with many more, equally offensive, comments.
Thankfully, some leapt in to defend the model from such hurtful words, with one writing, 'This women’s lips are a beautiful heart shape.'
Another read, 'She's beautiful... #stopthehate #beautyhasnorace'.
Aamito hit back in the best possible way, sharing a screenshot of the negativity on her own Instagram, and writing the comment, 'My lips giving you sleepless nights. On @maccosmetics IG. Thankyou @maccosmetics for this killer color and to that makeup artist .ama get me 3 of these'.
MAC's own bio line includes the words, 'All Ages, All Races, All Sexes.'
We couldn't have put it better ourselves.