London Fashion Week: Beauty Trends We Love

LFW AW17 has kicked off! Here are the beauty trends we're loving...

London Fashion Week Beauty

With London Fashion Week finally kicking off, we thought we’d share our favourite beauty trends coming from the shows, live as they’re happening! Follow us @lookmagazine on instagram for more behind-the-scenes action…

DAKS – Effortless Beauty

Rather than create a uniform look for all of the models, each girl’s beauty was enhanced and make up artists worked on making each girl look the very best version of herself. The inspiration came from Brooke Shields, elegant, sophisticated and feminine.

The brows were brushed up and windswept looking and the brow products were used in the place of mascara and eyeliner on the eyes. The lips were kept sheer with a slightly glossy finish lipstick and blusher was used in the place of a bronzer.

A sliver polish from RMK was used on the nails and the artist told us that silver is set to be a huge nail trend, so better start learning to love metallic manis (if you don’t already).

The effortless beauty theme continued with the hair, where stylists created a softly finished texture by massaging L’Oreal’s Super Dust, £13.45 into the hair. The result was a slept in finish that we can definitely appreciate.

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All smiles backstage our #AW17 show last Friday at #LFW #dakslondon

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TOPSHOP – Red Lipstick & Poker Straight Strands

A Topshop lived in sweaty skin, blurred lips and clumpy lashes took centre stage. The red lips were imperfect with soft edges and the model’s hair was poker straight and very smooth.

It's almost the 1 hour countdown ⏰ #TopshopUnique

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All smiles backstage at #TopshopUnique #LFW

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Hair and beauty looks are go💋👉🏻 #TopshopUnique #LFW hair by @lorealprouk #lorealpro #tecniART

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PREEN – Over Kissed Lips & Flower Manis

You might have mistaken the models at Preen for girls that have spent the last hour snogging the face off of someone. The inspo behind the looks was exactly that, a girl that’s been kissing for hours and teenage kicks.

MAC created the ‘kiss off’ lip by brushing lipstick into the lips and blending it out over the lip line to give the snogged off look, which was finished off with a slick of gloss.

The rest of the skin was kept simple and fresh with brushed up brows. The hair followed the shabby chic vibe, with Wella creating 80’s slept in hair that has loads of body.

Wella’s EIMI Volume Sugar Lift, £9.90 was used to give the hair volume and lots of texture.

Tiny, dried flowers were pressed onto the nails by Marian Newman to create a floral take on a French manicure. Paint Nails Inc’s Chelsea Embankment Gardens Floral effect Nail Polish, £14.40, sparingly onto each nail to recreate the look IRL. Or, simply apply Claire’s Floral French Tip Faux Nails, £5.

 

DAKS – Effortless Beauty

Rather than create a uniform look for all of the models, each girl’s beauty was enhanced and make up artists worked on making each girl look the very best version of herself. The inspiration came from Brooke Shields, elegant, sophisticated and feminine.

FYODOR GOLAN – Punchy Eyes & Crimped Hair

Punchy neon KIKO cosmetics eyeshadow was blended across the face as a mask, as hairstylist Syd Hayes brought back crimpers to the hair. Yup, the 90s are BACK (and we’re actually loving it)

#hairstamp #sydhayeshair @lorealhair

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NS GAIA – Black Swan Inspired Eyes

The models at NS Gaia sported ballerina buns, super strong brows and Black Swan inspired eye make-up.

 

EUDON CHOI – Slicked Back Hair & Bold Lips

Maybe our favourite look of the day so far, the models at Eudon Choi rocked colour-popping pouts, keeping their skin fresh and dewy, and eye make-up low key.

ONES TO WATCH – Glossy Lids & Heavy Liner

Eyeshadow gloss is here to stay! Backstage at Ones To Watch, it was all about colourful lids and loadsa eyeliner

ASHLEY WILLIAMS – Grey Smokey Shadow

PAUL COSTELLO – Cut Crease Graphic Eyes

CHALAYAN – Hot Pink Liner

SABINNA – Glitter Tears

Models backstage at Sabinna proved glitter tears is a trend here to stay