Now here's hoping all other foundations follow suit
For some time now, big beauty companies have been upping their shade ranges, especially when it comes to foundation. But even though it’s 2017, there are still some brands that carry only 5 or 6 shades. And that really needs to change.
Enter Lancôme Teint Idole Ultra Wear Foundation. Yup, the already existing (and fabulous) foundation is now available for ALL.
Lancôme Teint Idole Ultra Wear Foundation Now In 40 Shades
The ‘My Shades My Power’ campaign launched by Lancôme, has launched 40 shades of their Teint Idole foundation. The shades range from Beige Opal (008) to Ebene (17) with a whole load of warm/cold/neutral variants in between.
Speaking about the campaign, Lancôme said: “Teint Idole Ultra Wear offers a shade for each of its spokesmodels’ skintones, which are reflective of the diversity of the UK’s population. It’s a welcome move for many women who have struggled to find their perfect shade of foundation.”
At £31.50, it’s not the cheapest of face bases. But, we can promise you it’s a goodie. With a medium-buildable coverage, it feels lightweight on the skin, and never looks cakey. We’d recommend going to a counter though to get colour matched. With all those shades available – it could be tricky to find the perfect one for you online!
Now here’s hoping more brands follow in Lancôme’s footsteps…