Anastasia Beverly Hills – @AnastasiaBeverlyHills
Followers: 7.3 Million
Hailed the ‘queen of brows’ by everyone from Kim Kardashian to Cara Delevingne, Anastasia Soare (the woman behind the brand) quickly became an insta-star thanks to a-listers and beauty guru’s declaring her brow-perfecting products must-haves. Her DipBrow Pomade gained internet stardom after the Kardashian clan (and their glam squad) took to instagram to reveal it was the secret behind those enviable arches. Now with clever contour kits, mega-pigmented eyeshadows and uh-mazing dewy highlighters, their feed if officially every make-up lovers dream.
Frank Body – @frank_bod
Coffee never looked so cute, well, until Frank Body came along… The quirky Australian brand are known for their b-e-a-utiful smelling coffee scrubs that leave skin oh-so smooth. They’ve built up a huge social following by getting fans to share snaps of their coffee-covered faces and bodies on instagram, they’ve even started their own hashtag – #thefrankeffect.
Gerard Cosmetics – @GerardCosmetics
ALL instabeauties know that nothing beats a flawless matte lip… And Gerard Cosmetics wins hands down when it comes to creating the ultimate velvety formula. That’s why the make-up brand has amassed close to a million followers. Add in their love for Kylie Jenner-esque nude shades and it’s no wonder the lippies are a regular on all the beauty guru’s pouts.
Beauty Blender – @BeautyBlender
Where oh where would we be without our Beautyblender? The wonder sponge that somehow transforms average foundation into airbrushed perfection in just a few dabs, pops up ALL over the internet, from bloggers to beauty editors, instagram to YouTube… Yes the beautyblender is an internet fame-whore, and we love it.
Sigma – @SigmaBeauty
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Meet the beauty brush brand every make-up artist swears by. With all the best industry insiders in love with the brand, it’s no surprise instagram fell in love with the wonder tools as well. Their clever brushes promise make-up perfection in seconds and their insta-feed provides us with a constant reel of pretty inspo…
Real Techniques – @RealTechniques
When a brand is founded by two incredible internet stars you can bet it’s going to be a hit on social media, and that is exactly what happened when Sam and Nic Chapman (aka, Pixiwoo) launched their own make-up brush brand, Real Techniques. The affordable brushes have become a firm favourite with beauty YouTubers from Zoella to Tanya Burr…