Hair First Fashion: How To Create The Pulled-Out Plait

Promotional feature with TONI&GUY

After a hairstyle that’ll make your look truly unique? Look no further…

When it comes to nailing any of this season’s new fash looks, it’s time to let your locks lead the way.

Yup, that means letting your hairstyle take centre stage, and right now, we’re all about the sleek pulled-out plait, which will look effortlessly stylish with pretty much anything in your wardrobe.

From weekend brunch to wedding chic, #BeatHairBoredom and let this dishevelled take on the braid do the talking.

TONI&GUY’s new #HairFirstFashion campaign has given us all the inspo we need to start styling our outfits hair first. And we can 100% vouch that when your hair is looking on point, pulling the rest of your outfit together is easy!

We’ve styled up three outfits to showcase this season’s hottest new hairstyle. All you need to do is fill that calendar with ALL the have-to-be-seen-at events, right?

Wear it… to brunch
Weekends call for comfy classics like this check jumpsuit. Don’t worry about looking too casual though – your slick hairstyle is enough to bag you extra style points.

Wear it… to work
The pulled-out plait bares your shoulders, making it the perfect pairing for a Bardot-style top. Opt for one in crisp, cotton shirting for a slick, office-appropriate look while still showing a flash of flesh.

Wear it… to a wedding
Channel the braid’s 3D texture with a ruffle-trimmed dress, and enhance your sweeping neckline by adding a fun choker. Don’t forget super-shimmery accessories and a strong cheek.

Feeling inspired? Here’s how to recreate the look at home. And don’t forget to check out some of the other amazing TONI&GUY #HairFirstFashion styles to rock RN…

  1. After washing, apply TONI&GUY Sea Salt Texturising Spray to towel-dried hair. Part dry your locks with a hairdryer.
  2. Apply TONI&GUY Sea Salt Texturising Spray again while hair is still damp, running fingers through lengths to separate the strands as you dry them.
  3. Pull hair away from the face. Starting from the crown, braid until the end and secure with a hair tie. Gently pull the braid apart with your fingers to give a dishevelled, loose finish.