The American Budget Beauty Brand Bloggers are Going Crazy For

E.l.f. Cosmetics has just landed on UK shores and you’re going to love it as much as we do.

Are you a fan of amazing new makeup, and a love a bargain? Yeah, us too – so we think you’re going to love the latest brand to have launched in the UK.

For the longest time, E.l.f. Cosmetics has been a hit in America because it’s infamous for being super good quality, but also incredibly affordable. For any beauty lover, no trip to America was complete without visiting a drugstore to pick up the newest offerings from E.l.f., aka Eyes. Lips. Face. With such good products, for so long we’ve wished E.l.f. would be easily available in the UK, and now finally our wait is over!

That’s right, UK beauty lovers rejoice because E.l.f. has been launched on our shores, and is now available to buy online at Superdrug, and very soon in stores too.

Feeling excited, but unsure what to buy first? Don’t worry, we’ve rounded up some of the cult classics, and some new favs too, just to make your future beauty haul that bit easier.

E.l.f Studio Cream Blush Palette

With summer fast approaching, cream blush is about to become your best friend and this amazing palette is perfect for on the go days, or when travelling. Ideal for adding a healthy flush to a natural complexion, and at only £7.50, it is an absolute steal too!

E.l.f. Studio Contouring Blush & Bronzing Powder

A brush you can’t do without! Our Dual Ended Lip and Cheek Brush is perfect for on-the-go touch ups. #elfbrushcrush

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Love a good drugstore dupe? Well if you do, this one’s for you. Think of this as NARS Laguna and Orgasm combined, and in a cute travel friendly option. At only £5 it’s just a snip of the price too, the ideal affordable alternative!

E.l.f. Studio Rose Gold Eyeshadow

Feeling rosy? Go for bold or for a natural gaze with our Rose Gold Eyeshadow Palette. #playbeautifully

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Rose gold is really having a moment, basically everywhere. At LOOK, we love a rose gold smoky eye, and these gorgeous colours are part of our new favourite palette. Similar in shades to some high end palettes, it is the perfect chance to experiment with your eye look for only £12.50.

E.l.f. Studio Expert Liquid Liner

If you love a jet black eyeliner, this is the one E.l.f. product you HAVE to try. With a super precise brush, you’ll get an amazing cat eye in no time. Best of all, at only £3.50 it won’t break the bank either!

E.l.f. Studio Beautifully Precise Airbrush Blender

No makeup kit is complete without some good brushes too, and E.l.f. offer some great affordable options, which are super soft and work well too. There is no excuse for unblended foundation or shadow now!

By Kelsey Dring