10 Of These £4.19 High Street Concealers Sell Every 60 Seconds

And, apparently, beauty bloggers Zoella and Tanya Burr are fans...

If there’s one thing we’re keen to keep on top of, it’s sell-out beauty products.

Whether it’s a new launch that’s creeping its way up our Instagram feed, or a cult product that beauty bloggers just keep on singing praises for, we’ve always got our ear to the ground.

See: Best Concealers To Up Your Beauty Game

And when these hero buys are available on the high street for a super modest price? EVEN BETTER.

It’s come to our attention that COLLECTION’s Lasting Perfection Concealer has proven to be one of the big hitters in budget beauty for 2017.

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Loved by vlogging superstars Zoella and Tanya Burr, the formula boasts up to 16 hours of coverage.

Achieving a five star review on Google, and a generous 4.5 star rating on Amazon, it’s certainly created something of a buzz amongst shoppers.

Happy customers have shared reviews such as: ‘Great price and pretty good pigmentation… The applicator is very good too’ and ‘Genuinely the best concealer for blemish prone skin. It provides a decent coverage without blocking pores.’

What’s more, ten are sold every 60 seconds.

And at only £4.19, what more could you ask for?