Coco White has been flooding our Instagram feeds over the past year, but what exactly is it? Well, when it comes to teeth whitening, it definitely seems to be one of the most celebrity-adored out there.
Teeth whitening kits have long been our go-to when it comes to getting pearly whites to rival the A-list. But they often get a hard time, too, due to many brands using harsh chemicals that can strip the enamel off your teeth.
Coco White promises to be different. And with the likes of Kylie Jenner, Little Mix's Leigh-Anne Pinnock, Bella Thorne, TOWIE's Lydia Bright, Lindsay Lohan, Vanessa Hudgens and Charlotte Crosby all now championing Coco White's coconut oil teeth whitening kits, it's time to share our review and out what all the fuss is about.
Does it work? Could it potentially be harmful? We ask Dr Peta Leigh from award-winning dental and orthodontic practice, Elleven, to shed some light on one of the most popular DIY teeth-whitening tactic of oil pulling.
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1) How does Coco White work?
Coco White claims to use an ancient Indian folk remedy 'Oil Pulling' to provide a 100% natural alternative to the usually chemical-fuelled teeth whitening craze. It involves swishing a small amount of plaque-killing coconut oil around your mouth to reduce the bacteria that lives there. Bacteria is what causes a 'biofilm' to form on your teeth (otherwise known as plaque). When the Coco White oil gets rinsed round your mouth, the bacteria gets dissolved in it, meaning less biofilm and shinier, whiter teeth.
Dr Peta says: 'Oil pulling to whiten teeth and improve overall oral health has become increasingly popular with many celebrities endorsing the craze; however, there has been no evidence to date that this method works.'
2) How to use Coco White
The oil comes in 14 little sachets which you use one-at-a-time (hold the sachet in your hand first to heat it up and loosen it). Coco White say you should use it once a day before cleaning your teeth, and on your first few goes, try swishing the oil around your mouth for five minutes, gradually working up to 15 minutes a day. The packs are sold in 14-day courses, meaning you can do bursts of two weeks at a time.
Dr Peta says: 'Oil pulling involves swishing a tablespoon of oil around the mouth for 15-20 minutes; this then supposedly draws out toxins in your body and your mouth, improving your oral health and in turn, whitening teeth as stains are drawn out and removed. If you are going to try this technique make sure you do not substitute your regular visits to the dentist as it will not reverse tooth decay or help extensively to whiten teeth.'
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3) How is Coco White different from traditional whitening strips?
Coco White claims to be 100% natural and preservative-free, so they say it's a much gentler, safer way of getting A-list teeth.
Dr Peta says: 'Whitening strips, when used excessively, can cause damage and painful sensitivity to your teeth. You may also find that white spots occur on your gums which is not ideal; the strips themselves do not actually get into the crevices between teeth so you may see uneven colour. If you are going to use whitening strips then it is best to stick to the recommended usage of no more than one course a year.'
4) Are there any downsides to Coco White?
Because the world has gone Co Co crazy, the brand only releases a limited amount of stock online each day. Once it sells out, it will then not be available for purchase again until the following day, and you will only be able to order 1 per person. A 14-day course costs £19.99 – and you may then be tied in to pay on a monthly basis, so read the Ts & Cs carefully.
5) What are the Coco White reviews saying?
We've got to admit, they're pretty good. Most people say their teeth look whiter and smoother within days, and that the minty taste leaves your mouth feeling fresh and sparkly too.
Dr Peta says: 'Some stains may be removed, but regularly visits to the dentist are still essential and it is advised that whitening treatments must always be carried out by your dentist.'