Brotox: The New Plastic Surgery Trend For Men

What would you think if your man told you he was considering Botox?

It might sound a little bizarre, but it’s becoming more and more common. In fact, the trend for guys visiting the surgeon has become so popular that it now has its very own name.

Meet Brotox.

See: Our Relationship With Plastic Surgery Is Changing

According to the American Society Of Plastic Surgeons, over 400,000 men received Botox injections in 2014. This marks a 337% increase since 2000.

As well as this, over 90,000 men received fillers, an 86% increase since 2000. Wowzers.


‘In the last few years, there has been a surge of men seeking minimally invasive facial rejuvenation,’ Beverly Hills surgeon Dr. Timothy Neavin tells PEOPLE.

‘More than ever, men are seeking beauty maintenance in the form of fillers and Botox because when they are properly administered, they work so well to create natural looking results with zero “evidence” or downtime.’

See: This Is How Many Of Us Are Considering Plastic Surgery

Dr. Timothy – who’s also CEO of Artisan Of Beauty – says his average male Botox client is 50 years old, while men in their 20s and 30s are more likely to opt for fillers.

But why has Brotox taken off so much over the past decade?

Well. Considering celebrities such as Simon Cowell have started admitting to Botox injections, it makes sense that more men are now open to giving it a go.

Simon Cowell Simon Cowell has admitted to having Botox


And they generally aren’t aiming to look younger. Instead, they’re just after a bit of a boost.

Considering we’re a generation obsessed with selfies, Instagram and Facebook, this doesn’t come as much of a surprise.

‘The goal for many men isn’t to look younger,’ says Dr. Timothy. ‘They aim to look better, more attractive, more rested, and more fit.’

It seems Brotox is here to stay.