Transgender model, Andreja Pejic (formerly Andrej Pejic) has made model history with her latest campaign. We brought you news of her role as the face of Make Up Forever back in April, and the brand has been keeping us on the edge of our seats ever since, with teaser clips of the campaign video on Instagram. But now, the full film is finally here, showcasing Andreja as the first transgender model to land a major cosmetics deal.
The 23-year old has always been keen to share her experiences with the world. She raised a whopping $63,000 on Kickstarter in order to produce a documentary about her life, and made her debut on the catwalk as a transitioned woman for Giles back in February. And now, we can see Andreja showing off some incredible make-up looks, from full-on, smoky eyes to a classic red lip, blue eyeliner and a helping of disco glitter.
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In the new ad, Andreja says of her new role: “I’m the first openly transgender female model to land a cosmetics contract…It means pushing boundaries in a positive way.” The campaign focuses on the transformative nature of make-up, and the endless possibilities it provides. As actress Jamie Chung, who poses alongside Andreja, says: “Transforming is so fun. Make Up Forever is a great way to do that.”
In case it’s not yet in your make-up bags, Make Up For Ever is a go-to brand for tons of beauty industry insiders and professional make-up artists; we’ve seen countless products crop up backstage at fashion week. The brand is sold in stores around the world and finally arrived in the UK earlier this year, launching in high street hot spot Debenhams. Hero products include the flawless-finish HD Foundation, £29, and the flutter-boosting Smoky Lash Mascara, £17.
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Andreja’s appointment as the new face of the make-up brand follows the success of Lea T, the transgender model who was the face of hair megabrand, Redken, proving that the beauty industry is pioneering gender acceptance. And with the likes of Orange Is The New Black’s Laverne Cox and Ruby Rose speaking out about transgender rights and gender fluidity, not to mention the high profile experience of Caitlyn Jenner, we can only hope that the rest of the world follows suit, pronto.